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Mark Zuckerberg, the mastermind behind Facebook, has given himself a new challenge for this year: to only eat the meat from the animals he has personally killed.

According to news reports coming from various sources, this new bizarre diet has seen the 27-year-old billionaire slaughter a chicken, a pig and slit the throat of a goat with a knife — which, according to Silicon Valley chef and Zuckerberg’s guide on this journey, Jesse Cool, is “the most kind way to do it.”

In an interview with Fortune magazine, Zuckerberg revealed that he started by boiling a lobster alive, which he found emotionally difficult at first but rewarding after the first bite. “The most interesting thing was how special it felt to eat it after having not eaten any seafood or meat in a while.”

The Facebook CEO explained that this new personal challenge comes from a desire to be thankful for the food he eats. “I’ve learnt a lot about sustainable farming and raising of animals,” he said. “It’s easy to take the food we eat for granted when we can eat good things every day.”

Zuckerberg went on to say that he first started thinking about this diet after he held a pig roast dinner at his house. According to him, his friends said that while they enjoyed the dish they didn’t like to think about the fact that the pig used to be alive. “That just seemed irresponsible to me,” Zuckerberg explained. “I don’t have an issue with anything people choose to eat, but I do think they should take responsibility and be thankful for what they eat rather than trying to ignore where it came from.”


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